Our customer had an open space of his warehouse transformed into a premium event location. All the guests instantly forgot the event location was “only” just a warehouse. From a red carpet welcome, through the walkway illuminated by light bulbs spreading a warm light, the guests could walk to the pop-up venue.
We created a black box, finished with black carpet and a black ceiling.
On the floor we created different levels to install a large lounge corner and a stage for the performances and the DJ. A stylish GIN bar and a food truck with a walking foodies formula strengthened the inner man.
The interactive setting and smooth illumination combined with animation and performances created a very special atmosphere. ‘Perception’ was the key word of this event and the guests all became part of the story. Beautiful memories for life and happy feelings to take home.