Unboxing Night Mercedes

GMS Leuven

 25 Apr 2019

We helped Flexivent to develop their idea for an "Unboxing Night".
Nowadays new products are promoted from the moment they are unpacked, you've seen it before; those popular 'unboxing' videos that flood the internet.
Why not try that concept with luxury cars?
Now customers could discover no less than 5 new models in a unique setting in one evening. In the familiar showroom of their Mercedes-Benz garage.



Every car had a different box with a theme.

Every car had a different box with a theme.

Our business in life is not to get ahead of others, but to get ahead of ourselves.

— E. Joseph Cossman
The A-Classe Berline and the CLA.

The A-Classe Berline and the CLA.

The guests were led through tunnels to the various boxes, each box with a different theme: the A-Class Berline and CLA in a green oasis with hanging plants.
The GLE in a modern design box with floating light bulbs, and the B-Class in a playful and sunny environment.

Belgium’s Got Talent top 6 finalist Mathias Goethals was invited to describe the AMG GT
The savage in a suit.

He proved with a hand balancing act that perfection really exists, just like the AMG GT and our #RobeSpiider spot.

DJ Avalonn provided the perfect sound with our L-Acoustics 108P self-powered speaker.

The GLE introduced according his DNA: the perfect family car.

The GLE introduced according his DNA: the perfect family car.

Unboxing Night Mercedes Unboxing Night Mercedes

The hand-balancing-act from Belgium’s Got Talent top 6-finalist Mathias Goethals.

Credits pictures Neil VC Photography